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behavioural science

Five ways behavioural science can transform climate change action

Eating less meat, flying less, or opting for renewable energy can accelerate the transition to a low-carbon economy. But why aren’t more people doing this? What are the barriers to low carbon consumption? Behavioural science can help us understand how people process, respond to, and share information to identify the drivers that transform awareness to action, and action to sustained behaviour c...
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